Use case · Buyer trust

Buyers who don't know you hesitate

If you're a new or small brand, visitors leave without buying because they don't trust you yet. Showing that every order is recorded and sent for approval eases that hesitation.

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GDPR-compliant data processingKVKK-compliant processing for TürkiyeAES-256 encrypted storageRecords can't be changed afterwardA verification link anyone can openLive with Shopify · WooCommerceNo card requiredGDPR-compliant data processingKVKK-compliant processing for TürkiyeAES-256 encrypted storageRecords can't be changed afterwardA verification link anyone can openLive with Shopify · WooCommerceNo card required

02 — The record

How one recording is made, start to finish

Nothing here is a mock-up: every screen is the app as it ships, and every frame is the same bench, in order.

  1. The order list in the app: orders pulled from the store, the ones awaiting a recording marked, and a Scan barcode button.
    01

    The order arrives on its own

    Orders come in from Shopify or WooCommerce and land in the list, with the ones still waiting for a recording marked. Nobody retypes an order number at the bench.

  2. The same list with the Scan barcode action at the bottom of the screen.
    02

    Scan the picking slip, or tap the order

    The barcode on the slip opens the right order directly. That is the moment the recording is bound to an order — before anything is filmed, not after.

  3. The packer holds the item up to a phone mounted on a stand at the bench.
    The recording screen four seconds in.
    030:04

    Show the item to the camera

    The take opens on the item itself: what it is, what condition it is in, that it is the right one. The phone is already in the room; there is no camera to mount.

  4. The shipping label is peeled from its backing in front of the mounted phone.
    The recording screen eighteen seconds in.
    040:18

    The shipping label binds the order to the parcel

    The label goes on camera before it goes on the box. From this frame on the parcel is not any parcel — it is this order, and that link is what a dispute turns on.

  5. The item is lowered into a padded carton while the phone records.
    The recording screen forty-one seconds in.
    050:41

    Everything that goes in, goes in on camera

    Padding, placement, the inner box closing — all inside the same unbroken take. A cut is a place a reviewer can imagine something happening off camera.

  6. The sealed, labelled carton on the bench; the phone shows a frozen frame with a green tick.
    The preview screen with Confirm and upload.
    061:07

    Stop, check, upload

    The take ends when the parcel does. One look at what was captured, one tap, and the file is uploading — it finishes on its own even if the signal drops.

  7. The order screen after sending: status Sent, the video attached and marked Ready, and the buyer approval link.
    07

    Attached to the order, sent to the buyer

    The recording lands on the order itself, beside the customer and the items, with who added it and when. The buyer gets a link that opens with no account.

The recording screen four seconds in.

Record one yourself, right now

Not a sample and not a video of the product — your own clip, through the real pipeline, ending on a real verification page you can send to anyone.

  1. 1Scan the code that appears and the recording screen opens on your phone.
  2. 2Film anything you have on hand for a few seconds.
  3. 3You get the sealed record and its public verify link.

Takes about a minute. Nothing is installed and no card is involved.

02 — The seal

The buyer gets a record they can check themselves

The recording becomes a single proof file and locks: no one can change it afterward, not even you. Anyone who opens the link sees exactly the same record.

Once sealed, the link always opens the same record — so the buyer can trust what they see.

What's it based on

  • Every proof has an open verification link.
  • The recording can't be altered.
  • The buyer's approval is on record.
Proof fileSealing the file
pallasmark.com/verify/9f2a
PallasMark

Video verification

Photo
Video verificationOne frame from the sealed recording

Verified

The stored fingerprint matches the original file.

Order

#4172 · Customer order

Captured

Today · 10:42

Public verification link

View record
Sealed and ready to share

04 — The outcome

First-time buyers stop hesitating

This is the moment you open the file and show it: the item, the process and the sealed package, all in one place.

Start free, no card requiredSee how it works
pallasmark.com/verify/9f2a
PallasMark

Video verification

A scented candle in soft studio light
Video verificationOne frame from the sealed recording

Verified

The stored fingerprint matches the original file.

Order

#4172 · Customer order

Captured

Today · 10:42

Public verification link

View record

05 — The math

How many sales does low trust cost?

A visitor who doesn't trust you leaves without buying. Even a small lift in trust can turn into orders. See the estimated effect.

Estimate the sales effect of trust

$
0.3

Extra orders (est.)

30 /mo

Extra revenue (est.)

$1,800 /mo

Extra orders = visitors x lift points / 100

Estimate and speculative — try your own numbers; the rate is up to you.

Prevent your monthly loss with proof

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06 — Setup

Adding proof to your checkout flow

Setting up the same flow in your own store takes four simple steps.

01
ShopifyWooCommerce

Connect your store

Shopify or WooCommerce, takes just a few minutes.

02
High-value orders → proof required

Set your rule

Require the record on the orders that matter most.

03
Recording…

Create the first record

Film the item and its packing right before it ships.

04
EMZ

Invite your team

Your shipping team captures the record as part of their own flow.

07 — Coverage

Who this is for: new and unfamiliar brands

Not just candles — the same flow works for every small-brand order.

A poured candle beside its kraft box on the packing bench
Candles
A skincare tube and carton laid flat before packing
Skincare
A folded textile beside a sheet of tissue paper
Home textiles
A folded garment with a thank-you card resting on it
Apparel
New or small brands with low conversion.Stores losing carts because they aren't known yet.

Buyer trust questions

Does it bother the buyer?

One tap, not required.

Does it really lift sales?

No guarantee; transparency supports trust, and the calculator is conservative and an estimate.

Do buyers actually watch the video?

Many do not, and that is fine — the value is not in the view count. What changes behaviour is that the proof exists and is offered. A buyer deciding whether to order from a shop they have never used is weighing risk; a store that records and shows what it ships is a different proposition from one that asks to be trusted.

Does sending a packing video make customers suspicious?

It can, if the framing is defensive. 'Here is proof in case you complain' reads as an accusation. 'Here is your parcel being packed' reads as care. The recording is the same; the message around it decides how it lands, and the second framing is also the honest one for most orders.

Can I show this before checkout, not just after?

Yes, and for trust it is the more useful placement. A recording attached to a specific order arrives after the decision has been made. An example recording on a product or about page arrives while the buyer is still deciding, which is where hesitation actually lives.

What does the buyer need to open the link?

Nothing. No account, no app, no login. The verify link opens in any browser and shows the recording along with when it was sealed. That matters beyond convenience: a link that requires an account is a link a bank reviewer or a marketplace agent will not open.

Other categories where trust decides the sale

More on buyer trust and proof

What actually builds the trust

Add trust to your store

Set up in 5 minutes and record your first order.

Start free, no card required
Start free, no card requiredSee how it works