Sneaker packing proof for every pair, box and size label

Film the box label, both size tags, the soles and the shoebox going into the carton before a pair ships. When a buyer says it is fake, worn or the wrong size, you show the exact pair that left.

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White leather sneakers with gum soles on a warm, light background
  • Box label and size tags on camera
  • Clean soles shown before dispatch
  • Replica swaps caught on return
“A replica swap only works when nobody recorded the real pair.”

How do I prove the sneakers I shipped were authentic when the buyer returns a fake pair?

Record the pair you shipped so it can be compared with the pair coming back. PallasMark films the box label, the size tags inside both shoes, the soles and the shoebox going into the carton in one take, bound to the order number and sealed with a SHA-256 fingerprint, a digital seal that shows if the file is ever edited. When a return is requested, the buyer films the pair before sending it, so a replica, a worn pair or a different size shows up next to your own recording.

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Close-up of a barcode label on the side of a kraft box

What a sneaker return or “fake” claim turns on

Replica, worn and wrong-size claims all ask the same thing: is this the pair you sent? Three parts of the record answer it.

  • Were they unworn when they left?

    Soles, heels and size tags

    Each shoe turned to the camera so the outsole, the heel and the size tag are visible, before the pair goes back in its box.

    The recording app

  • Did the buyer see this pair first?

    The buyer's approval

    On the orders you choose, the buyer watches their pair being packed and approves it before it ships; their answer stays on the order.

    Buyer approval

  • Is the pair coming back the same one?

    The buyer's return video

    When a return is requested, the buyer films the pair, its size tags and the box before sending it, on the same order.

    Return evidence

From the shoebox to the answer on a fake claim

Four steps on one order record. The pair is identified before it ships, so a returned replica has something to be compared with.

  1. Film the box label, size tags and soles

    Scan the order, open the shoebox to the camera, show the box label, the size tag inside each shoe and both soles, then close the box and pack it in the same take.

    • Box label and size tags close enough to read
    • Accessories and extra laces shown going in
    • Team member, device and time on every file
    The recording app

  2. The buyer approves the pair before it ships

    Above an order value you choose, the buyer gets a private link with your logo, watches their pair being packed and approves, or reports a problem. Their decision is kept with the time, watch time and device.

    Buyer approval

  3. The buyer films the pair before returning it

    A return request asks the buyer to film the shoes, their size tags and the box in their browser before sending them back, for the return reasons you choose.

    Return evidence

  4. Compare the pairs, answer with one file

    Your recording and the buyer's sit side by side on the order. If it becomes a dispute, the evidence file puts both recordings, their fingerprints and the timeline into one PDF or secure link.

    • Still frames of the labels inside the PDF
    • Shopify Payments disputes arrive automatically
    • You submit it; PallasMark never decides it
    Chargeback evidence file

What the camera has to show for a sneaker order

A replica or worn-pair claim is decided on the box and the shoes inside it. This is one pair, filmed in one take from open shoebox to sealed carton.

The packer opens a small kraft shoebox and shows it to the phone on its standThe shipping label is peeled from its backing beside the small shoeboxThe small shoebox is placed into a larger open kraft carton while the phone recordsThe sealed, labelled carton on the bench with the phone showing a green tick0:04

The pair shown inside its box, with the box label and size tags readable, before anything is closed.

“They're fake”, with and without a record

A buyer orders a limited-release pair, then asks for a refund saying they are not genuine. The pair that comes back is a replica in your original box.

Without a record

Refunded for a fake
  • The buyer says the pair is fake; your invoice says authentic.
  • Nothing shows the size tags or stitching of the pair that left.
  • The payment provider sides with the buyer.
  • You refund and are left holding a replica you cannot sell.

With PallasMark

Answered with one file
  • The box label, both size tags and clean soles were filmed before it shipped.
  • The buyer's return video shows a different size tag and stitching.
  • Both recordings sit on the same order, each with its fingerprint.
  • You refuse the swap under your policy and answer the dispute with one PDF.

What a sneaker order record contains

Stored with the order automatically, so a replica or worn-pair claim meets the pair's own record.

Pair and packing video
One take from the open shoebox, labels and soles to the sealed, labelled carton, against the order number.
Stamped photos
Photos carry your company name, the order number and the upload time burned into the image.
SHA-256 fingerprint
Of every stored file, plus the original upload; re-checkable by anyone on a public page.
Buyer approval
Decision time, watch time, device details and the exact media shown to the buyer.
Carrier and tracking
Read from your store's fulfilment and shown in the timeline next to the recording.
Evidence file
Order, shipments, both recordings with still frames, fingerprints, the buyer's answers and a full timeline, as a PDF or expiring link.

What marketplaces and card networks check on a pair

Sneaker marketplaces authenticate pairs, and card networks have their own category for “not genuine”. Each one compares the pair against something.

  • StockX: four ways to fail

    StockX says a pair can fail verification if it is not new and unworn, not the correct size, missing its original box, or counterfeit. Failed items usually go back to the seller.

    StockX, verification process for sellers

  • eBay: the returned pair must match

    eBay authenticates qualifying sneakers from $75 and attaches a tag. For a return, the tag must be attached and untampered, and the authenticator confirms the returned pair matches the one sent.

    eBay Authenticity Guarantee for sneakers

  • Visa 13.4: serials that can be verified

    For counterfeit disputes, Visa's merchant guide lists serial numbers or product identifiers that can be independently verified among the evidence. The cardholder does not have to return the item first.

    Visa Dispute Management Guide for Merchants (Oct 2026)

  • PayPal: counterfeit is SNAD

    PayPal counts an item advertised as authentic but not authentic, or a completely different item, as significantly not as described. Buyers have 30 days from delivery to open the dispute.

    PayPal Purchase Protection Program (US)

  • eBay: up to 50% for a worn pair

    On free-returns listings, eligible sellers can deduct up to 50% of the refund when an item comes back used or damaged, if they refund within 2 business days of receiving it.

    eBay seller protections

  • Banks read documents, not videos

    Stripe tells merchants that issuing banks will not review video files or links in dispute evidence. The evidence file turns each video into still frames, labels visible, inside a PDF.

    Stripe, responding to disputes

Sneaker reselling, defined

Replica swap
Buying an authentic pair, then returning a replica (a fake copy) in the original box and keeping the real one.
Style code
The manufacturer's product code printed on the box label and the size tag, used to match a pair to its box.
Size tag
The label inside each shoe, usually on the tongue, showing the size and the style code.
Deadstock
A new, unworn pair in its original box, never laced up or tried on outdoors.
Authentication tag
A tag a marketplace authenticator attaches after checking a pair, such as eBay's Authenticity Guarantee tag.
Counterfeit chargeback
A buyer asking their bank to reverse a payment because the item is not genuine. Visa files it under code 13.4.

Every pair a replica claim could target

Wherever the size tag, the soles or the box decide the value, the same recording shows the exact pair that shipped.

  • A pair of white sneakers held over the packing bench in front of the camera

    Limited releases

    Both shoes shown together, so a single swapped shoe never goes unnoticed.

  • White canvas sneakers on the bench with their laces visible

    Everyday pairs

    Laces, stitching and uppers on camera, before anyone says they arrived scuffed.

  • A single sneaker held so its sole and heel face the camera

    Pre-owned pairs

    Sole and heel wear shown flaw by flaw, matching what your listing disclosed.

  • Close-up of a shoebox label with a barcode and a serial sticker

    Box labels

    Style code, size and barcode readable, so the box can be matched to the shoes.

Film a pair yourself, right now

Grab any shoe and record its size tag on your phone. It goes through the real pipeline and ends on a real verification page.

  1. Scan the code that appears and the recording screen opens on your phone.
  2. Film a shoe, its sole and its size tag for a few seconds.
  3. You get the sealed record and its public verification link.

Takes about a minute. Nothing to install and no card needed.

Sellers who record every order

All case studies

Sneaker returns and fake claims, answered

A buyer returned a fake pair instead of the real sneakers. What can I do?

Compare the pair that came back with the pair you shipped. Your PallasMark recording shows the box label, the size tags and the stitching of the real pair; the buyer's return video, filmed before they send it, shows what is coming back. With both on the order, you decide the return under your policy and have one evidence file if it becomes a dispute.

How do I prove sneakers were unworn when I shipped them?

Show both soles and heels to the camera at packing, in the same take as the shoes going back into the box and the carton being sealed. The recording is bound to the order number and sealed with a SHA-256 fingerprint, so it shows the condition they left in, not just your word.

The buyer says the sneakers are fake and filed a chargeback. What evidence helps?

Evidence about that exact pair. Visa's merchant guide lists product identifiers that can be independently verified for counterfeit disputes, and your recording shows the box label and size tags of the pair that left. Under Visa 13.4 the buyer does not have to send the pair back first, so a record made before shipping matters most.

What does StockX check when it verifies a pair?

StockX says a pair can fail if it is not new and unworn, not the correct size, missing its original box, or counterfeit. A recording of the box on all sides, the size tags and clean soles, made before you ship, gives you something to show if you believe a pair should have passed.

How does eBay's Authenticity Guarantee handle sneaker returns?

eBay authenticates qualifying sneakers from $75 and attaches a tag. For a return, that tag must still be attached and untampered, and the authenticator confirms the returned pair matches the one originally sent. Your own recording adds the condition the pair left you in.

The size tag and the box label don't match. Who is right?

Whatever was on camera at packing. If your recording shows the box label and the size tag inside each shoe agreeing when the pair shipped, a mismatch on return points to a swap after delivery. If buyer approval is on, the buyer also saw those labels before the parcel left.

Should I ship the shoebox inside another carton?

For collectible pairs, yes: the box is part of the value, and StockX lists a missing original box as a failure reason. Filming the shoebox going into a larger shipping carton, sealed in the same take, shows the box left you intact.

Will the bank watch my packing video?

Usually not. Stripe says issuing banks do not review video files or links in dispute evidence. The PallasMark evidence file shows still frames from each video, with the labels visible, alongside the fingerprints and the timeline inside a PDF; the video itself plays on the secure link.

Ship your next pair with its proof

Connect your store, set the value that needs approval and record the next pair on a phone.

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Hands arrange small kraft boxes inside a larger shipping carton

More claims and industries the same recording covers

One packing video per order answers every one of these. What changes is which part of it you show, and to whom.

What makes it work

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